Per Osbeck
With over 25 years of experience in creating impactful and intelligent solutions for the digital and analogue world, I am a passionate and versatile design director who specialises in creative direction, branding, and graphic and UI design. I have had the privilege to create and support renowned brands such as Ericsson, Houdini Sportswear, Peak Performance, Bentley Motors, Stoneridge Audi, Volkswagen, Mexx, Nescafé and more.
1998 -
Design Care of Co. / Osbeck Design AB
Creative Director
A boutique design agency focused on technology-driven clients in the telecom and sports sectors. Notable clients include Houdini Sportswear, Eways, Stoneridge, Yanzi, Pond and Bigdata.com.
Since 2010, I have provided ongoing brand design management support to Ericsson;
2022-2024 Ericsson
Led the development of the Ericsson Design System, ensuring implementation across all digital platforms and overseeing creative direction for Ericsson.com. Provided coaching to global agencies for consistent marketing delivery.
2019 – 2022 Ericsson
Supported the Global Brand Management team during a comprehensive brand update, contributing to award-winning projects recognized by Red Dot Awards.
2015 Ericsson
Served as Global Interim Brand Design Director, overseeing brand management strategies.
2013 – 2015 Ericsson
Established an in-house global agency in India and Hungary; recruited and trained teams, enhancing brand cohesion across projects.
2010-2013 Ericsson
Consolidated over 200 graphical interfaces into a unified library, streamlining design processes.
2015
Ericsson
Global Interim Brand Design Director
Art Director for digital projects for Ericsson, Nordea among other clients.
2010
Brand Union
Contracted Art Director
Art Director for digital projects for Ericsson, Nordea among other clients.
2009
Grow Partners
Art Director
Creative Lead & Art Director, Rebranding of Bentley Motors.
2007
MediaCatalyst
Sr Art Director
Sr Art Director, developed creative concepts and led design teams while providing strategic client
2003 - 2005
The Wall
Art Director & Partner
Partner and Art Director, focused on identity and broadcast design.
2000 - 2001
Commando Screen Media Agency
Art Director
"Commando SMA developed and expaned client’s brands and products by utilizing combinations of different screen media (TV, Internet and mobile communications)."
1999 - 2000
Context Development Group (CDG)
Usability Architect / Designer
Designer & Usability Architect, led design and functionality for major e-commerce projects in Sweden.
2002
Murdoch University, Perth, AU
Screen Projects - Production & Editing, Digital Studio - Effects for film
1996 - 1999
Stockholm University
Bachelor of Science in Multimedia: Education - Technology